Online Advertising

teacher

Assist students to identify different forms of online advertising and introduce the concept of a digital footprint.

LESSON PLAN: 3rd-4th CLASS

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teaching script

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worksheets

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extension activities

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curated weblinks

10-question quiz

Lesson Plan Objectives

Recognise how adverts appear on a Search Engine Results Page.

Identify the purpose of advertisements and techniques used by advertisers.

Recognise the use of product placement.

Be aware of the use of cookies and how your information can be collected.



The Evaluate Strand of CLISTE

Online Advertising is one of six Lessons Plans from the Evaluate strand of CLISTE.

Evaluate teaches students how to assess online information and increase awareness of media messages and online advertising.