Assist students to identify different forms of online advertising and introduce the concept of a digital footprint.
Recognise how adverts appear on a Search Engine Results Page.
Identify the purpose of advertisements and techniques used by advertisers.
Recognise the use of product placement.
Online Advertising is one of six Lessons Plans from the Evaluate strand of CLISTE.
Evaluate teaches students how to assess online information and increase awareness of media messages and online advertising.